What People Are Seeing
Take a close look at the classic Coca-Cola wordmark, rendered in its flowing Spencerian script. The letters glide with rhythmic grace—but it’s the second “C” that stands out. Its upper arc sweeps outward slightly farther than typical, then curls under in a soft, upward-facing arc. Tilt your head, and it’s not hard to imagine it as a smile: gentle, open, reassuring.
To many, it feels less like typography and more like a quiet hello—“I’m glad to see you.” Some even call it a covert wink, a secret shared between the brand and the viewer. Like seeing a face in the clouds or Jesus in a piece of toast, this interpretation thrives on pareidolia: the human tendency to find familiar shapes—especially faces—in abstract forms.
